Begin with an idea. That cutting-edge design and unmatched luxury can be fused with a historic 1920s building to create a post-urban retreat in the heart of Downtown Los Angeles. That a first-class residence can be just steps away from the best shopping, restaurants, and nightlife the city has to offer. That spacious loft homes can include every amenity to reach new heights in city living.

The idea has arrived. The Roosevelt. A new beacon of contemporary loft living. Have It All.